Persuasive Business Writing | Business Development

Write for Results

New Write for Results branding: coming full circle (even though it’s a diamond)

I’ve ditched the bland ‘SJK Consultants’ — it never really did it for me —…

Scott KeyserJanuary 11, 2017

rhetorica® writing system

Next sales writing & design open course: 23/24 February 2017

This is a new take on my annual writing skills open course for professionals: I’ve…

Scott KeyserJanuary 11, 2017

Why my writing workshop scored 100%

Post-election review: ‘rhetoric’

As the world holds a post-mortem on Trump’s post-truth victory, I’d like to put the…

Scott KeyserNovember 9, 2016

Why my writing workshop scored 100%

Nail your pitch in 2017

We are living in crazily uncertain times. Things change at warp speed. Markets are unstable,…

Scott KeyserNovember 9, 2016

rhetorica® writing system

rhetorica ® open course, 23/24 February 2017

Following the 1-day open course I ran in March in London in conjunction with Top…

Scott KeyserNovember 9, 2016

rhetorica® writing system

rhetorica ® Online

February also sees the launch of the first modules of my online writing skills programme,…

Scott KeyserNovember 9, 2016

rhetorica® writing system

rhetorica ® — a toolkit of 21 everyday writing techniques

My book on persuasive writing is finished and ready for its February 2017 launch —…

Scott KeyserNovember 9, 2016

Why my writing workshop scored 100%

The elevator pitch: the 7 most common mistakes

I regularly attend business networking events where people get 60 seconds to present themselves and…

Scott KeyserNovember 1, 2016

Why my writing workshop scored 100%

How Hillary trashed Trump with 6th-grader language

Last night Hillary Clinton accepted her nomination for President of the United States at the…

Scott KeyserJuly 29, 2016

Why my writing workshop scored 100%

Trashing Trump — how ‘The Economist’ does it

In its criticism of Donald Trump, the leader article of the current issue (7-13 May)…

Scott KeyserMay 9, 2016

New Write for Results branding: coming full circle (even though it’s a diamond)

Next sales writing & design open course: 23/24 February 2017

Post-election review: ‘rhetoric’

Nail your pitch in 2017

rhetorica ® open course, 23/24 February 2017

rhetorica ® Online

rhetorica ® — a toolkit of 21 everyday writing techniques

The elevator pitch: the 7 most common mistakes

How Hillary trashed Trump with 6th-grader language

Trashing Trump — how ‘The Economist’ does it

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