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rhetorica® is a toolkit of 21 everyday writing techniques that will make your writing clear, concise and compelling. After training staff of The Economist for ten years in writing skills, I’ve dissected what the best writers on the planet do and made it accessible to everyone. The purpose of rhetorica® is to show you how to use language to get the results you want — and to convince you that writing well is neither a black art nor an innate gift, but a learnable skill.

The rhetorica® toolkit comprises five planning, 12 drafting and four editing/checking techniques. Using any of these techniques solo will improve your writing, but in combination they’ll turbo-charge it.

rhetorica® takes the form of a twice-yearly open course in a central London venue and a tailored, in-house 1-day workshop for a maximum of 12 attendees. If you’d like to know more, download the 1-pager on the workshop here.

Book a 15-minute ‘ideas session’ with Scott

"Great information delivered perfectly"

− Davina David, Mullis & Peake LLP

"Clear, concise – everything you would hope for and much, much more"

− Penny Dewar, RIAA Barker Gillette LLP

"Very good presentation and interaction"

− Alan McAlister, Cleaver Fulton Rankin

"Loved the practical examples and techniques I can understand easily and start using immediately."

− Shannon Geer, BAE Systems

"Much more interesting and engaging than I expected!"

− Roxanne Evering, BAE Systems

"…Great course. It’s good to know I can improve my writing in so many simple ways."

− Ben Ludford, BAE Systems

"Best training I’ve had at PwC by a country mile."

− Nathan Noerr, PricewaterhouseCoopers

"Best course I've been on since joining PwC! Scott was extremely engaging and covered so much material in a short time. Thanks, Scott."

− Robert Clarry, PricewaterhouseCoopers

"No improvements needed. It was one of the best training sessions I have ever had at A&O."

− Joanna Hughes, PSL, Allen & Overy LLP

"A huge thank you from the team. 5/5 is an accurate reflection — you are that good."

− Kate Bahen, CEO, Charity Intelligence Canada

"Excellent course. Probably the most interesting, engaging and influential one-day course I’ve ever attended. Thank you, Scott."

− Hozumi Sakamoto, The Economist

"Good blend of structured and on the fly. Very engaging."

− Nat Antman, The Economist

"Brilliant, informative course. Great trainer who knows his stuff! Would highly recommend this. Great day!"

− Steven Turner, Informa plc