rhetorica® is a toolkit of 21 everyday writing techniques that will make your writing clear, concise and compelling. After training staff of The Economist for ten years in writing skills, I’ve dissected what the best writers on the planet do and made it accessible to everyone. The purpose of rhetorica® is to show you how to use language to get the results you want — and to convince you that writing well is neither a black art nor an innate gift, but a learnable skill.
The rhetorica® toolkit comprises five planning, 12 drafting and four editing/checking techniques. Using any of these techniques solo will improve your writing, but in combination they’ll turbo-charge it.
rhetorica® takes the form of a twice-yearly open course in a central London venue and a tailored, in-house 1-day workshop for a maximum of 12 attendees. If you’d like to know more, download the 1-pager on the workshop here.