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Use language to get results

Transform your writing

rhetorica ® is a toolkit of 21 persuasive writing techniques developed over a decade. Come and master them.

Win your bid

When we support clients on live bids, they win 86% of them. Find out how.

Nail your pitch

Your elevator pitch is the rocket fuel in your marketing. But most businesses haven’t nailed theirs. Be different.

Book a discovery call with Scott

Find out more

Some of my clients

Very well delivered session. The day went fast considering the amount of detail covered. Came away with extremely useful, practical tips!

Addie Ugbenne, Allen & Overy LLP

Clear, concise – everything you would hope for and much, much more.

Penny Dewar, RIAA Barker Gillette LLP

Very good presentation and interaction.

Alan McAlister, Cleaver Fulton Rankin

Really good opportunity to reflect on your writing style. Thank you very much Scott!

Jimmy Park, PwC

Much more interesting and engaging than I expected!

Roxanne Evering, BAE Systems

Fantastic and engaging course. I will be sure to implement the learnings.

Matt Rofe, Bid Writer, Inpharmation

Best course I've been on since joining PwC! Scott was extremely engaging and covered so much material in a short time. Thanks, Scott.

Robert Clarry, PricewaterhouseCoopers

Really great session. Very informative/engaging and helpful. Lots of added value.

Preithy A Kumar, PwC

A huge thank you from the team. 5/5 is an accurate reflection — you are that good.

Kate Bahen, CEO, Charity Intelligence Canada

Excellent course. Probably the most interesting, engaging and influential one-day course I’ve ever attended. Thank you, Scott.

Hozumi Sakamoto, The Economist

Scott was extremely engaging and interactive. I have learnt a tremendous amount throughout the day and will definitely apply it to my work.

Swati Utkarshini, PwC

Great information delivered perfectly

Davina David, Mullis & Peake LLP

Very helpful, fantastic course. It really changed my mind!

Laura Sophia Schellhorn, Allen & Overy LLP

Brilliant, informative course. Great trainer who knows his stuff! Would highly recommend this. Great day!

Steven Turner, Informa plc

Very engaging and practical workshop, with a high energy facilitator. I finished the session really thinking I could put what I learnt into practice.

Steven Rix, Allen & Overy LLP

This was one of the most engaging and (usefully) interactive training sessions I have attended. I learnt a huge amount and expect that I will apply what I have learnt on a daily basis.

Coirle Magee, PwC

Loved the practical examples and techniques I can understand easily and start using immediately.

Shannon Geer, BAE Systems

Fantastic workshop — very relevant to my day to day work.

Sian Rowland, Allen & Overy LLP

Great practical tips and advice for writing effectively and proofreading.

Jing Teow, PwC

No improvements needed. It was one of the best training sessions I have ever had at A&O.

Joanna Hughes, PSL, Allen & Overy LLP

Good blend of structured and on the fly. Very engaging.

Nat Antman, The Economist

…Great course. It’s good to know I can improve my writing in so many simple ways.

Ben Ludford, BAE Systems

Best training I’ve had at PwC by a country mile.

Nathan Noerr, PricewaterhouseCoopers

Excellent and engaging workshop. Scott offered simple and practical guidance which will help improve my writing.

Pawel Wargan, Slaughter and May

Enjoyable and lively session; helpful advice on improving my writing. Thank you.

Tom Fletcher, Slaughter and May

Great session. Scott is a very engaging speaker and I feel I have gathered lots of useful tips.

David Shone, Slaughter and May LLP

Really thought provoking course with some interesting techniques to practise.

Victoria King, DMW Group

A fantastic workshop that has changed my perception of writing styles.

David Moss, DMW Group

Great course. Felt the activities brought the thinking to life, especially the simplification of the paragraph.

Tom Smith, DMW Group

It was an extremely informative session, with a perfect amount of content and enough changes in topic to keep me interested the whole day.

Laura Keane, DMW Group

Very inspiring/charismatic presentation. Level of interaction just right. Practical, useful content. It was a great workshop. Thank you.

Kayleigh Sanders, Allen & Overy

Excellent workshop, brilliantly structured and presented.

Yannie Lam, Allen & Overy LLP

Patient, considerate and professional trainer. Aimed at individual needs, much appreciated.

Friso van Orden, Allen & Overy LLP

Great speaker, inspiring workshop.

Charlotte Hoff, Allen & Overy LLP

Scott teaches you how to use language to improve your work. The workshop is excellent...

Sophia Evenhuis, Allen & Overy LLP

Learned a lot. Very helpful. Thanks!

Menno Keuper, Allen & Overy LLP

Very engaging. Worksheets present a great opportunity to test new techniques as we go. Personable host/facilitator, deeply knowledgeable and an excellent teacher. Thoroughly enjoyable, I would highly recommend.

Jonathan M, international consultancy

The session was very engaging and helpful. All of the messages were very relevant to what we do.

Camelia O, international consultancy

Fantastic! I want to apply all the lessons learnt. Hard part will be making them part of my habit. Thank you.

Bronek Carr, DMW Group

Great course, very well delivered. Content well tailored to the group.

Mark McCormack, DMW Group

Scott, thank you for an amazing workshop! I found it very useful and great for tips I can apply immediately.

Tomas H, international consultancy

Today taught me a lot about making the shift between academic and business writing. Let's keep in touch. Lee.

Lee Grant, DMW Group

Hi Scott, thanks for reaching out. Very valuable lessons I can't wait to apply!

Irene D, international consultancy

I really enjoyed the course, found it incredibly helpful and had a good laugh as Scott worked really brilliantly with us all and made it fun!

Jan Abbey, AbbeyWarner Partnership

I thoroughly recommend your workshop and still use the learnings every day.

Ulrike Stimmel, PSL, Allen & Overy LLP

Thank you very much for a fantastic training session!

Anna van der Leeuw, Allen & Overy Amsterdam

Opened my eyes!

Mark McHugh, Gensler

Apart from learning about writing bids and tenders, I was really pleased to also touch on grammatical subjects and found the whole course very interesting and helpful.

Cassie Leavers, Gensler

Very clear and simple methods to change a writing style.

Alicia Cecchini, Gensler

Very informative and really useful to take a look at techniques within my own work.

Gurthej Deusi, In-Form Consult

Scott's delivery of this material was excellent. It was evident he is an expert in this field of persuasive writing. His passion for the subject was also evident and his style of delivery was very engaging and enjoyable to experience. This is a great course. Thank you, I've learnt a lot.

Simon Moran, Change & Co

I thoroughly enjoyed the day. I liked the interactivity, he is a great teacher! I would recommend this to others.

Ravina Hayre, Equiteq

Scott is extremely knowledgeable in his field and kept the pace moving fluently. The session was interesting, informative, engaging and enjoyable. I would highly recommend it to others!

Dave Porrill, MCP Consulting Group

Great content, the things in the middle of the day were great... Really great session and I appreciate the time. Thank you!

Stephanie Morison, Perrett Laver

A fantastic course for anyone writing B2B content. Provides clear and practical steps.

Scott Benson, Kimble Applications

I really enjoyed the workshop and found it hugely valuable. The mix of theory and practice kept it very engaging.

Daniel Naujoks, SiLS Consulting

It was a very informative and educating afternoon. Scott did a great job conveying key writing skills to us. I will use different ones in the future. I am confident my writing will be clearer as a result.

David N, international consultancy

It was very helpful, simple tricks and tools. Thanks!

Adrian M, international consultancy

Very effective in small groups. Probably training with the highest applicability I've ever done.

Matteo P, international consultancy

Want my honest opinion? F*cking brilliant!

Jude N, independent consultant

One of the most practical and applicable training courses I've attended.

Lloyd S, international consultancy

Getting feedback on a prepared writing piece was a great idea. Straightforward and simple tips to improve writing style.

Peter W, international consultancy

A very useful course, which I will apply to my writing every day...from today!

Lana A, international consultancy

I enjoyed how interactive the course was and the personalised feedback at the end.

Tim H, international consultancy

Today has been extremely informative and engaging. I've picked up many lessons that I'm keen to apply. Thanks for all the help!

Trent Sneddon, HawkinsBrown

Very engaging and a good mixture of activities throughout the day.

Rebecca Watts, HawkinsBrown

Very engaging. Spoke in plain English!

Andrew Wadeson, HawkinsBrown

Very interesting course — I'll be using what I learnt!

Laura Memory, HawkinsBrown

Simple — but will be VERY useful.

Thom Hudson, HawkinsBrown

Snappy and memorable! The exercises flowed really well and engaged the whole group. Good use of flipchart, whiteboard and presentation to mix it up.

Shoko Kijima, HawkinsBrown

Personal and effective workshop that will make a real difference to my writing. Scott put everyone at ease and got the best out of us.

Pippa Wisbey, Help for Heroes

Good mix of activities and theory. Interactive. Feedback on submitted pieces was helpful. Would highly recommend others attend.

Holly Gould, Help for Heroes

Great 1-to-1 advice on writing sample. Skills that can be used straightaway. Really fun session with lots of laughs!

Jess Vincent, Help for Heroes

Breaking the day into sections with break-out groups was really good. I got to work with other people who have different writing styles and reflect on my own style.

Sara Hook, Help for Heroes

A well delivered and engaging day. I will definitely apply what I have learnt.

Edward Sharman, Help for Heroes

Really useful — learnt a lot of great techniques.

Emily King, Help for Heroes

Brilliant content and very engaging delivery!

Michael Cowley, ITC Secure Networking

Extremely useful and applicable. A number of things I thought I had mastered were covered — the fresh outlook will be very useful.

Oliver G, international consultancy

Very enjoyable and useful.

Joe T, international consultancy

Great one day writing workshop.

Andrew M, international consultancy

Useful, practical and easy to follow techniques.

Andrew R, international consultancy

Very useful session with a number of quick wins I can apply to my writing.

Steve M, international consultancy

Excellent content, really tangible tips and advice.

Mark Bishop, DMW Group

Excellent course — well structured and very useful.

Mark Atterbury, DMW Group

Excellent techniques that have powerful impact.

Robert Merrett, DMW Group

Great, practical information.

Paula D, international consultancy

Scott is an expert in the content and a great coach.

Mary-Anne A, international consultancy

Very enjoyable and informative course. Scott balanced lectures with group work well. He covered a lot in the short time and left us with the resources needed to continue practicing/learning effective persuasive writing.

Kevin M, international consultancy

Practical guidance on how to improve my writing.

Sophie Paull, Help For Heroes

Really enjoyed this workshop, Scott was an engaging speaker and I've taken a lot away from today - thanks!

Claire Weekes, Help For Heroes

A very well structured day and Scott is an engaging speaker. Taking away lots of ideas to put into practice - thank you.

Vicki Johnson, Help For Heroes

Found the workshop really useful and insightful. Will help to focus my writing efforts in the future.

Adam Miles, Help For Heroes

Really helpful and good balance of learning and applying. Thanks so much for your time and help!

Stephanie Goodall, Help For Heroes

Lots of easy, practical tips that I can put into practice instantly.

Jill Waddington, Help For Heroes

Really practical course that I can apply to lots of kinds of writing - emails, blogs, presentations. A great day.

Lexi Short, Help For Heroes

Very digestible content.

Cassie Warner, Help For Heroes

Useful to have my own writing looked at and receive feedback on it.

Charlotte Hitchcock, Help For Heroes

Hi Scott, nice to meet you, too. Great workshop by the way!

Vlad Stamatescu, Allen & Overy LLP

Scott, Thank you for today’s helpful course. I learned to be more reader-centric and read my writing out loud. I will not alienate the reader with formal language. And I will definitely be curing my 'nounitis'!

Marie Catherine Luyten, Allen & Overy (Belgium) LLP

Really useful and enjoyable.

Kosh Kar, HawkinsBrown

Best training workshop I've been on. Thanks, Scott.

Matt Robinson, HawkinsBrown

Really helpful, particularly appreciated the practical approach and going through own writing.

Laura Gate, PwC

This has been one of the most useful and engaging sessions I've had at PwC. I'll be taking away a new perspective for every time I take a pen to paper (or finger to key!)

Vince Goode, PwC

Team was engaged and learnt new things. I am able to build on this - very helpful.

Lance Stielow, PwC

Great session, really helpful to learn different techniques to improve our writing style!

George Mason, PwC

Great course. Would highly recommend to others. We should encourage all teams in PwC to have sessions with Scott.

Rob Clarry, PwC

Great knowledge of language and happy to see confidence to disagree when appropriate. Worth recognising the purpose of the article to deflect any resistance from crowd!

David Tran, PwC

The level of challenge you bring to ingrained and nasty habits was very fresh and welcome.

Jonathan Scott, PwC

Fantastic course. I liked the balance of the interactive exercises vs the coaching and education. I could see the immediate value the team have gained from today.

Kellyann McCafferty, Webhelp

I absolutely loved that all hints and tricks are so easy to immediately apply. It does take some concentration so you might try to give more, but shorter breaks. Loved the interactive methods.

Yorrich Celis, Webhelp

1 day went so quickly. Brilliant day and I've learnt alot. Another 2 days would be helpful! Loved the session, made a tricky subject very simple. Thank you.

Rhonda Lloyd, Webhelp

A day that added tremendous value through concepts of such compelling simplicity! Our whole team learned a great deal. Thanks Scott!

David Hingley, Webhelp

Great workshop, really useful. Finally a workshop that benefits your everyday role. Fantastic and thank you.

Paul Cox, Webhelp

I have been on a few writing courses before but none as interactive and "fun"! I will definitely apply learning from today in my everyday role. Thank you.

Angela Bryant, Webhelp

Really helpful and valuable tips and guidance. I will definitely use these in my next bids!

Marianne Firth, Webhelp

Thought-provoking and plenty of actionable insight that I truly believe I can use!

Debbie Wood, Webhelp

Really useful and really well delivered!

Rob Liley, Webhelp

Scott's personable approach and writing direction gave immediate results in my bid writing readability. I have learned a lot in this course.

Graham Scott, Webhelp

Great style of delivery. Day activities/structure of day - spot on! Was great to learn so much. Will 100% apply to my day to day.

Aimee Royle

Fabulous blend of energy, simplicity, power and effectiveness. Will bring our writing to life.

Rob Fox, Grosvenor Britain & Ireland

Thank you, Scott, for a great day! Learned a lot and laughed a lot. Looking forward to putting it all into practice!

Hannah McCrorie, Grosvenor Britain & Ireland

I found the session very engaging throughout. All elements were useful and I am certain will remain with me for years to come. Thank you.

Lauryn Cooke, Grosvenor Britain & Ireland

Scott, thank you again for delivering such a fantastic session!

Jenna R, international consultancy

Superb workshop. Many excellent techniques and tips for improving my bid writing.

Carwyn Morris, Inspired Energy plc

An excellent workshop. Full of useful insights, tips and techniques which we can apply immediately. Thanks again!

Richard Sullivan, Director of Marketing, Inspired Energy plc

Excellent summary of the major pitfalls and bad habits of bid writing.

Ben Kelly, Phoenix Software

Thank you very much for your brilliant session at yesterday's event. I thought your talk went exceptionally well. We’ve had some brilliant verbal feedback and the evaluations forms are looking good, too.

Kathryn Jellings, Head of Employment Programmes, 3SC

Fantastic presentation today. Looking forward to chatting more.

Anne Smith, CEO, TouchGraphics

Scott is a fantastic writing coach with real enthusiasm for his craft! A thoroughly enjoyable day that will certainly help me to write higher quality bids.

Henry Reeve, Bid Writer, Inpharmation

Listen to Scott’s recent interview with the Career Farm on winning bids and tenders:

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