Transform your writing

rhetorica ® is a toolkit of 21 persuasive writing techniques developed over a decade. Come and master them.

Win your bid

When we support clients on live bids, they win 86% of them. Find out how.

Nail your pitch

Your elevator pitch is the rocket fuel in your marketing. But most businesses haven’t nailed theirs. Be different.

Book a discovery call with Scott

Some of my clients

"Very well delivered session. The day went fast considering the amount of detail covered. Came away with extremely useful, practical tips!"

− Addie Ugbenne, Allen & Overy LLP

"Clear, concise – everything you would hope for and much, much more."

− Penny Dewar, RIAA Barker Gillette LLP

"Very good presentation and interaction."

− Alan McAlister, Cleaver Fulton Rankin

"Really good opportunity to reflect on your writing style. Thank you very much Scott!"

− Jimmy Park, PwC

"Much more interesting and engaging than I expected!"

− Roxanne Evering, BAE Systems

"Fantastic and engaging course. I will be sure to implement the learnings."

− Matt Rofe, Bid Writer, Inpharmation

"Best course I've been on since joining PwC! Scott was extremely engaging and covered so much material in a short time. Thanks, Scott."

− Robert Clarry, PricewaterhouseCoopers

"Really great session. Very informative/engaging and helpful. Lots of added value."

− Preithy A Kumar, PwC

"A huge thank you from the team. 5/5 is an accurate reflection — you are that good."

− Kate Bahen, CEO, Charity Intelligence Canada

"Excellent course. Probably the most interesting, engaging and influential one-day course I’ve ever attended. Thank you, Scott."

− Hozumi Sakamoto, The Economist

"Scott was extremely engaging and interactive. I have learnt a tremendous amount throughout the day and will definitely apply it to my work."

− Swati Utkarshini, PwC

"Great information delivered perfectly"

− Davina David, Mullis & Peake LLP

"Very helpful, fantastic course. It really changed my mind!"

− Laura Sophia Schellhorn, Allen & Overy LLP

"Brilliant, informative course. Great trainer who knows his stuff! Would highly recommend this. Great day!"

− Steven Turner, Informa plc

"Very engaging and practical workshop, with a high energy facilitator. I finished the session really thinking I could put what I learnt into practice."

− Steven Rix, Allen & Overy LLP

"This was one of the most engaging and (usefully) interactive training sessions I have attended. I learnt a huge amount and expect that I will apply what I have learnt on a daily basis."

− Coirle Magee, PwC

"Loved the practical examples and techniques I can understand easily and start using immediately."

− Shannon Geer, BAE Systems

"Fantastic workshop — very relevant to my day to day work."

− Sian Rowland, Allen & Overy LLP

"Great practical tips and advice for writing effectively and proofreading."

− Jing Teow, PwC

"No improvements needed. It was one of the best training sessions I have ever had at A&O."

− Joanna Hughes, PSL, Allen & Overy LLP

"Good blend of structured and on the fly. Very engaging."

− Nat Antman, The Economist

"…Great course. It’s good to know I can improve my writing in so many simple ways."

− Ben Ludford, BAE Systems

"Best training I’ve had at PwC by a country mile."

− Nathan Noerr, PricewaterhouseCoopers

"Excellent and engaging workshop. Scott offered simple and practical guidance which will help improve my writing. "

− Pawel Wargan, Slaughter and May

"Enjoyable and lively session; helpful advice on improving my writing. Thank you."

− Tom Fletcher, Slaughter and May

"Great session. Scott is a very engaging speaker and I feel I have gathered lots of useful tips."

− David Shone, Slaughter and May LLP

"Really thought provoking course with some interesting techniques to practise."

− Victoria King, DMW Group

"A fantastic workshop that has changed my perception of writing styles."

− David Moss, DMW Group

"Great course. Felt the activities brought the thinking to life, especially the simplification of the paragraph."

− Tom Smith, DMW Group

"It was an extremely informative session, with a perfect amount of content and enough changes in topic to keep me interested the whole day."

− Laura Keane, DMW Group

"Very inspiring/charismatic presentation. Level of interaction just right. Practical, useful content. It was a great workshop. Thank you."

− Kayleigh Sanders, Allen & Overy

"Excellent workshop, brilliantly structured and presented."

− Yannie Lam, Allen & Overy LLP

"Patient, considerate and professional trainer. Aimed at individual needs, much appreciated."

− Friso van Orden, Allen & Overy LLP

"Great speaker, inspiring workshop."

− Charlotte Hoff, Allen & Overy LLP

"Scott teaches you how to use language to improve your work. The workshop is excellent..."

− Sophia Evenhuis, Allen & Overy LLP

"Learned a lot. Very helpful. Thanks!"

− Menno Keuper, Allen & Overy LLP

"Very engaging. Worksheets present a great opportunity to test new techniques as we go. Personable host/facilitator, deeply knowledgeable and an excellent teacher. Thoroughly enjoyable, I would highly recommend."

− Jonathan M, international consultancy

"The session was very engaging and helpful. All of the messages were very relevant to what we do."

− Camelia O, international consultancy

"Fantastic! I want to apply all the lessons learnt. Hard part will be making them part of my habit. Thank you."

− Bronek Carr, DMW Group

"Great course, very well delivered. Content well tailored to the group."

− Mark McCormack, DMW Group

"Scott, thank you for an amazing workshop! I found it very useful and great for tips I can apply immediately."

− Tomas H, international consultancy

"Today taught me a lot about making the shift between academic and business writing. Let's keep in touch. Lee."

− Lee Grant, DMW Group

"Hi Scott, thanks for reaching out. Very valuable lessons I can't wait to apply!"

− Irene D, international consultancy

"I really enjoyed the course, found it incredibly helpful and had a good laugh as Scott worked really brilliantly with us all and made it fun!"

− Jan Abbey, AbbeyWarner Partnership

"I thoroughly recommend your workshop and still use the learnings every day."

− Ulrike Stimmel, PSL, Allen & Overy LLP

"Thank you very much for a fantastic training session!"

− Anna van der Leeuw, Allen & Overy Amsterdam

"Opened my eyes!"

− Mark McHugh, Gensler

"Apart from learning about writing bids and tenders, I was really pleased to also touch on grammatical subjects and found the whole course very interesting and helpful."

− Cassie Leavers, Gensler

"Very clear and simple methods to change a writing style."

− Alicia Cecchini, Gensler

"Very informative and really useful to take a look at techniques within my own work."

− Gurthej Deusi, In-Form Consult

"Scott's delivery of this material was excellent. It was evident he is an expert in this field of persuasive writing. His passion for the subject was also evident and his style of delivery was very engaging and enjoyable to experience. This is a great course. Thank you, I've learnt a lot."

− Simon Moran, Change & Co

"I thoroughly enjoyed the day. I liked the interactivity, he is a great teacher! I would recommend this to others. "

− Ravina Hayre, Equiteq

"Scott is extremely knowledgeable in his field and kept the pace moving fluently. The session was interesting, informative, engaging and enjoyable. I would highly recommend it to others! "

− Dave Porrill, MCP Consulting Group

"Great content, the things in the middle of the day were great... Really great session and I appreciate the time. Thank you!"

− Stephanie Morison, Perrett Laver

"A fantastic course for anyone writing B2B content. Provides clear and practical steps."

− Scott Benson, Kimble Applications

"I really enjoyed the workshop and found it hugely valuable. The mix of theory and practice kept it very engaging."

− Daniel Naujoks, SiLS Consulting

"It was a very informative and educating afternoon. Scott did a great job conveying key writing skills to us. I will use different ones in the future. I am confident my writing will be clearer as a result."

− David N, international consultancy

"It was very helpful, simple tricks and tools. Thanks!"

− Adrian M, international consultancy

"Very effective in small groups. Probably training with the highest applicability I've ever done."

− Matteo P, international consultancy

"Want my honest opinion? F*cking brilliant!"

− Jude N, independent consultant

"One of the most practical and applicable training courses I've attended."

− Lloyd S, international consultancy

"Getting feedback on a prepared writing piece was a great idea. Straightforward and simple tips to improve writing style."

− Peter W, international consultancy

"A very useful course, which I will apply to my writing every day...from today!"

− Lana A, international consultancy

"I enjoyed how interactive the course was and the personalised feedback at the end."

− Tim H, international consultancy

"Today has been extremely informative and engaging. I've picked up many lessons that I'm keen to apply. Thanks for all the help!"

− Trent Sneddon, HawkinsBrown

"Very engaging and a good mixture of activities throughout the day."

− Rebecca Watts, HawkinsBrown

"Very engaging. Spoke in plain English!"

− Andrew Wadeson, HawkinsBrown

"Very interesting course — I'll be using what I learnt!"

− Laura Memory, HawkinsBrown

"Simple — but will be VERY useful. "

− Thom Hudson, HawkinsBrown

"Snappy and memorable! The exercises flowed really well and engaged the whole group. Good use of flipchart, whiteboard and presentation to mix it up."

− Shoko Kijima, HawkinsBrown

"Personal and effective workshop that will make a real difference to my writing. Scott put everyone at ease and got the best out of us."

− Pippa Wisbey, Help for Heroes

"Good mix of activities and theory. Interactive. Feedback on submitted pieces was helpful. Would highly recommend others attend."

− Holly Gould, Help for Heroes

"Great 1-to-1 advice on writing sample. Skills that can be used straightaway. Really fun session with lots of laughs!"

− Jess Vincent, Help for Heroes

"Breaking the day into sections with break-out groups was really good. I got to work with other people who have different writing styles and reflect on my own style."

− Sara Hook, Help for Heroes

"A well delivered and engaging day. I will definitely apply what I have learnt."

− Edward Sharman, Help for Heroes

"Really useful — learnt a lot of great techniques."

− Emily King, Help for Heroes

"Brilliant content and very engaging delivery!"

− Michael Cowley, ITC Secure Networking

"Extremely useful and applicable. A number of things I thought I had mastered were covered — the fresh outlook will be very useful. "

− Oliver G, international consultancy

"Very enjoyable and useful."

− Joe T, international consultancy

"Great one day writing workshop."

− Andrew M, international consultancy

"Useful, practical and easy to follow techniques."

− Andrew R, international consultancy

"Very useful session with a number of quick wins I can apply to my writing."

− Steve M, international consultancy

"Excellent content, really tangible tips and advice."

− Mark Bishop, DMW Group

"Excellent course — well structured and very useful."

− Mark Atterbury, DMW Group

"Excellent techniques that have powerful impact."

− Robert Merrett, DMW Group

"Great, practical information."

− Paula D, international consultancy

"Scott is an expert in the content and a great coach."

− Mary-Anne A, international consultancy

"Very enjoyable and informative course. Scott balanced lectures with group work well. He covered a lot in the short time and left us with the resources needed to continue practicing/learning effective persuasive writing."

− Kevin M, international consultancy

"Practical guidance on how to improve my writing."

− Sophie Paull, Help For Heroes

"Really enjoyed this workshop, Scott was an engaging speaker and I've taken a lot away from today - thanks!"

− Claire Weekes, Help For Heroes

"A very well structured day and Scott is an engaging speaker. Taking away lots of ideas to put into practice - thank you."

− Vicki Johnson, Help For Heroes

"Found the workshop really useful and insightful. Will help to focus my writing efforts in the future."

− Adam Miles, Help For Heroes

"Really helpful and good balance of learning and applying. Thanks so much for your time and help!"

− Stephanie Goodall, Help For Heroes

"Lots of easy, practical tips that I can put into practice instantly."

− Jill Waddington, Help For Heroes

"Really practical course that I can apply to lots of kinds of writing - emails, blogs, presentations. A great day."

− Lexi Short, Help For Heroes

"Very digestible content."

− Cassie Warner, Help For Heroes

"Useful to have my own writing looked at and receive feedback on it."

− Charlotte Hitchcock, Help For Heroes

"Hi Scott, nice to meet you, too. Great workshop by the way!"

− Vlad Stamatescu, Allen & Overy LLP

"Scott, Thank you for today’s helpful course. I learned to be more reader-centric and read my writing out loud. I will not alienate the reader with formal language. And I will definitely be curing my 'nounitis'!"

− Marie Catherine Luyten, Allen & Overy (Belgium) LLP

"Really useful and enjoyable."

− Kosh Kar, HawkinsBrown

"Best training workshop I've been on. Thanks, Scott."

− Matt Robinson, HawkinsBrown

"Really helpful, particularly appreciated the practical approach and going through own writing."

− Laura Gate, PwC

"This has been one of the most useful and engaging sessions I've had at PwC. I'll be taking away a new perspective for every time I take a pen to paper (or finger to key!) "

− Vince Goode, PwC

"Team was engaged and learnt new things. I am able to build on this - very helpful."

− Lance Stielow, PwC

"Great session, really helpful to learn different techniques to improve our writing style!"

− George Mason, PwC

"Great course. Would highly recommend to others. We should encourage all teams in PwC to have sessions with Scott."

− Rob Clarry, PwC

"Great knowledge of language and happy to see confidence to disagree when appropriate. Worth recognising the purpose of the article to deflect any resistance from crowd!"

− David Tran, PwC

"The level of challenge you bring to ingrained and nasty habits was very fresh and welcome."

− Jonathan Scott, PwC

"Fantastic course. I liked the balance of the interactive exercises vs the coaching and education. I could see the immediate value the team have gained from today."

− Kellyann McCafferty, Webhelp

"I absolutely loved that all hints and tricks are so easy to immediately apply. It does take some concentration so you might try to give more, but shorter breaks. Loved the interactive methods."

− Yorrich Celis, Webhelp

"1 day went so quickly. Brilliant day and I've learnt alot. Another 2 days would be helpful! Loved the session, made a tricky subject very simple. Thank you."

− Rhonda Lloyd, Webhelp

"A day that added tremendous value through concepts of such compelling simplicity! Our whole team learned a great deal. Thanks Scott!"

− David Hingley, Webhelp

"Great workshop, really useful. Finally a workshop that benefits your everyday role. Fantastic and thank you."

− Paul Cox, Webhelp

"I have been on a few writing courses before but none as interactive and "fun"! I will definitely apply learning from today in my everyday role. Thank you."

− Angela Bryant, Webhelp

"Really helpful and valuable tips and guidance. I will definitely use these in my next bids!"

− Marianne Firth, Webhelp

"Thought-provoking and plenty of actionable insight that I truly believe I can use!"

− Debbie Wood, Webhelp

"Really useful and really well delivered!"

− Rob Liley, Webhelp

"Scott's personable approach and writing direction gave immediate results in my bid writing readability. I have learned a lot in this course."

− Graham Scott, Webhelp

"Great style of delivery. Day activities/structure of day - spot on! Was great to learn so much. Will 100% apply to my day to day."

− Aimee Royle

"Fabulous blend of energy, simplicity, power and effectiveness. Will bring our writing to life."

− Rob Fox, Grosvenor Britain & Ireland

"Thank you, Scott, for a great day! Learned a lot and laughed a lot. Looking forward to putting it all into practice!"

− Hannah McCrorie, Grosvenor Britain & Ireland

"I found the session very engaging throughout. All elements were useful and I am certain will remain with me for years to come. Thank you."

− Lauryn Cooke, Grosvenor Britain & Ireland

"Scott, thank you again for delivering such a fantastic session!"

− Jenna R, international consultancy

"Superb workshop. Many excellent techniques and tips for improving my bid writing."

− Carwyn Morris, Inspired Energy plc

"An excellent workshop. Full of useful insights, tips and techniques which we can apply immediately. Thanks again!"

− Richard Sullivan, Director of Marketing, Inspired Energy plc

"Excellent summary of the major pitfalls and bad habits of bid writing."

− Ben Kelly, Phoenix Software

"Thank you very much for your brilliant session at yesterday's event. I thought your talk went exceptionally well. We’ve had some brilliant verbal feedback and the evaluations forms are looking good, too."

− Kathryn Jellings, Head of Employment Programmes, 3SC

"Fantastic presentation today. Looking forward to chatting more."

− Anne Smith, CEO, TouchGraphics

"Scott is a fantastic writing coach with real enthusiasm for his craft! A thoroughly enjoyable day that will certainly help me to write higher quality bids."

− Henry Reeve, Bid Writer, Inpharmation

Listen to Scott’s recent interview with the Career Farm on winning bids and tenders: