rhetorica® 2.0 online — coming to a screen near you
In the closing months of 2022 I nailed my persuasive writing system once and for all.
It’s called rhetorica® 2.0.
It’s a slimmed-down version of the 21 techniques I presented in my book, rhetorica® — a toolkit of 21 everyday writing techniques.
rhetorica® 2.0 has only 15 techniques: five planning, five drafting, five editing.
They’re generic enough to be universal, but specific enough to be useful — whether you’re writing a bid, a blog, a book, a thought leadership piece, a white paper, a report, a sales letter or a client email.
Writing is a life skill and rhetorica® 2.0 solves the riddle of how to do it well.
So, as of May 2023, I’m designing an online training course to teach people the system, with a view to launching a beta version later in the year.
If you’d like to go on the waiting list and be the first to hear about developments, special offers and, of course, the soft launch, please complete the form below.