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rhetorica® 2.0 online — coming to a screen near you

In the closing months of 2022 I nailed my persuasive writing system once and for all.

It’s called rhetorica® 2.0.

It’s a slimmed-down version of the 21 techniques I presented in my book, rhetorica® — a toolkit of 21 everyday writing techniques.

rhetorica® 2.0 has only 15 techniques: five planning, five drafting, five editing.

They’re generic enough to be universal, but specific enough to be useful — whether you’re writing a bid, a blog, a book, a thought leadership piece, a white paper, a report, a sales letter or a client email.

Writing is a life skill and rhetorica® 2.0 solves the riddle of how to do it well.

So, as of May 2023, I’m designing an online training course to teach people the system, with a view to launching a beta version later in the year.

If you’d like to go on the waiting list and be the first to hear about developments, special offers and, of course, the soft launch, please complete the form below.

Book a 15-minute ‘ideas session’ with Scott

Find out more

Loved the practical examples and techniques I can understand easily and start using immediately.

Shannon Geer, BAE Systems

Much more interesting and engaging than I expected!

Roxanne Evering, BAE Systems

…Great course. It’s good to know I can improve my writing in so many simple ways.

Ben Ludford, BAE Systems

Best training I’ve had at PwC by a country mile.

Nathan Noerr, PricewaterhouseCoopers

Best course I've been on since joining PwC! Scott was extremely engaging and covered so much material in a short time. Thanks, Scott.

Robert Clarry, PricewaterhouseCoopers

No improvements needed. It was one of the best training sessions I have ever had at A&O.

Joanna Hughes, PSL, Allen & Overy LLP

A huge thank you from the team. 5/5 is an accurate reflection — you are that good.

Kate Bahen, CEO, Charity Intelligence Canada

Excellent course. Probably the most interesting, engaging and influential one-day course I’ve ever attended. Thank you, Scott.

Hozumi Sakamoto, The Economist

Good blend of structured and on the fly. Very engaging.

Nat Antman, The Economist

Some of my clients