Persuasive Business Writing | Business Development

Write for Results

Stop ‘we-ing’ all over your reader

The other day I ran a bid writing workshop for an international professional services firm…

Scott KeyserAugust 3, 2017

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7 writing tips from RHETORICA® — a toolkit of 21 everyday writing techniques

People often ask me to summarise my top tips for improving their writing. What are…

Scott KeyserMay 2, 2017

Write for Results

Does your writing flow like water or stick like porridge?

The other day a WaterAid leaflet dropped onto my doormat. The centre-spread featured a story…

Scott KeyserMarch 16, 2017

Write for Results

Sex in the City

A French raiding party landed in London this week, bent on charming financial services away…

Scott KeyserFebruary 8, 2017

Write for Results

‘Layering’: a new take on structure

In my book and in my workshops, I assert that structure is more important than…

Scott KeyserFebruary 8, 2017

rhetorica® writing system Write for Results

Time is running out for you…

…to get on my next open course, 23 Feb, central London. This is a sales…

Scott KeyserFebruary 8, 2017

rhetorica® writing system Write for Results

rhetorica® — a toolkit of 21 everyday writing techniques

My book on persuasive writing has been getting some rave reviews. One poor deluded soul…

Scott KeyserFebruary 8, 2017

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The power of the written word in an age of explosive technologies

Hi, I'm The Writing Guy. Check out my latest vlog below on the power of…

Scott KeyserJanuary 25, 2017

Write for Results

‘Commitment’ and the epidemic of jargon

“As a premium supplier in healthcare products, our commitment to the highest standards of safety…

Scott KeyserJanuary 11, 2017

rhetorica® writing system

rhetorica ® — a toolkit of 21 everyday writing techniques

Although my book on persuasive writing is now available on Amazon, I’m launching the Kindle…

Scott KeyserJanuary 11, 2017

Stop ‘we-ing’ all over your reader

7 writing tips from RHETORICA® — a toolkit of 21 everyday writing techniques

Does your writing flow like water or stick like porridge?

Sex in the City

‘Layering’: a new take on structure

Time is running out for you…

rhetorica® — a toolkit of 21 everyday writing techniques

The power of the written word in an age of explosive technologies

‘Commitment’ and the epidemic of jargon

rhetorica ® — a toolkit of 21 everyday writing techniques

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