Persuasive Business Writing | Business Development

Write for Results

Knowledge unchained in the Chained Library

The week before Xmas, my wife and I saw a performance by Ian Anderson, rock…

Scott KeyserDecember 24, 2018

Write for Results

Nail your value proposition

Just got off the ‘phone from a client called Andrew, who runs a small (but…

Scott KeyserOctober 15, 2018

Write for Results

Writing as therapy: how words can heal

As the sun sets on World Mental Health Day 2018 — though the issue is…

Scott KeyserOctober 11, 2018

Why my writing workshop scored 100%

Yesterday I ran a rhetorica® writing workshop for the comms team of a British property business that…

Scott KeyserSeptember 25, 2018

Write for Results

Write for Results Online is here

This autumn I’m launching an online programme, in which the best of my rhetorica® writing techniques…

Scott KeyserAugust 21, 2018

Write for Results

Nano-byte on Writing

We can re-discover our mojo through the written word. Words express ideas, which can arouse…

Scott KeyserAugust 21, 2018

rhetorica® writing system Write for Results

A rave review on my latest book

I'm delighted to see another great review on rhetorica®, my latest book on persuasive writing.…

Scott KeyserAugust 13, 2018

Write for Results

The only thing in life that’s rocket science…

The only thing in life that's rocket science...is rocket science. So writing well is not…

Scott KeyserAugust 10, 2018

Write for Results

PSLs and Associates: how readable is your writing?

You close your document with a neat turn of phrase, tap the full-stop key with…

Scott KeyserAugust 9, 2018

Write for Results

PSLs and Associates: is your ‘professional’ mindset ruining your writing?

A few months ago I spoke at the annual conference of an international network of…

Scott KeyserAugust 8, 2018

Knowledge unchained in the Chained Library

Nail your value proposition

Writing as therapy: how words can heal

Why my writing workshop scored 100%

Write for Results Online is here

Nano-byte on Writing

A rave review on my latest book

The only thing in life that’s rocket science…

PSLs and Associates: how readable is your writing?

PSLs and Associates: is your ‘professional’ mindset ruining your writing?

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