Persuasive Business Writing | Business Development

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Persuasive writing begins with the end

Would you agree there’s too much information about persuasive writing out there? That when it’s…

Scott KeyserJuly 3, 2021

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Words of history prove that writing matters

Today is the 15th of June. This morning, thinking about what I was going to…

Scott KeyserJune 15, 2021

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‘Jargon’ definition: where the word comes from

Rough and ready transcription of episode 148 of The Writing Guy podcast, all about 'jargon'…

Scott KeyserJune 14, 2021

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Meaning of worship, inspired by Stonehenge

Yesterday I had a beautiful day, discovering the meaning of worship. After dropping my daughter…

Scott KeyserJune 13, 2021

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How to double your readability score

The other day, I spoke about a webinar that I ran for a client. I…

Scott KeyserJune 11, 2021

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A quick cure for wordiness and wind

Last week I ran a webinar for a longstanding client. We had eight people on…

Scott KeyserJune 9, 2021

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Spelling magick

A couple of days ago, on Sunday, I spoke in my podcast about the lovely,…

Scott KeyserJune 8, 2021

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In the era of fake news, punctuation matters

Today, on the BBC website, in an article on the US-Mexico border wall, an important…

Scott KeyserOctober 7, 2019

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WordWayv: The Wave/Particle Theory of Rhythmic Writing

Scott KeyserJune 5, 2019

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Dancing with words: a sign of intelligence

As human readers and writers, we're always looking for a sign of intelligence in making…

Scott KeyserJanuary 24, 2019

Persuasive writing begins with the end

Words of history prove that writing matters

‘Jargon’ definition: where the word comes from

Meaning of worship, inspired by Stonehenge

How to double your readability score

A quick cure for wordiness and wind

Spelling magick

In the era of fake news, punctuation matters

WordWayv: The Wave/Particle Theory of Rhythmic Writing

Dancing with words: a sign of intelligence

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