Persuasive Business Writing | Business Development

Why my writing workshop scored 100%

The Three Word Wars: the War for Trust

Three wars are raging in business: a war for attention, a war for trust and…

Scott KeyserMay 4, 2016

Why my writing workshop scored 100%

The Three Business Wars

Three wars are raging in business: a war for attention, a war for trust and…

Scott KeyserApril 25, 2016

Why my writing workshop scored 100%

RHETORICA — persuasive writing for the 21st century

I would like to thank those of you that attended my RHETORICA 1-day writing workshop…

Scott KeyserMarch 22, 2016

Why my writing workshop scored 100%

10 top writing tips from RHETORICA® – Tip #7: turn features into benefits

In this series of tips on persuasive writing, I’ve stressed the importance of talking more about…

Scott KeyserFebruary 17, 2016

Why my writing workshop scored 100%

What Terry Wogan teaches us about writing

The much-loved British broadcaster and radio legend died on Sunday aged 77 after five decades…

Scott KeyserFebruary 2, 2016

Why my writing workshop scored 100%

Case Study: The Economist

The Client The Economist Group, an international publisher of analysis on international business and…

Scott KeyserJuly 16, 2015

Why my writing workshop scored 100%

#Scott’sMusings 14/07/15

Overall, it’s been a good month for SJK Consultants. We’ve delivered: four writing skills workshops…

Scott KeyserJuly 14, 2015

Why my writing workshop scored 100%

You don’t win a bid from behind a computer

Over the last 13 years we’ve observed or been involved in 100s of bids, tenders,…

Scott KeyserJuly 9, 2015

Why my writing workshop scored 100%

Solved: Why most business writing is dull

Having trained thousands of business people all over the world in writing, I’ve identified three…

Scott KeyserJune 8, 2015

Why my writing workshop scored 100%

What’s more persuasive: head or heart?

Last Friday saw the UK charity Comic Relief raise an impressive £78 million for individuals…

Scott KeyserMarch 16, 2015

The Three Word Wars: the War for Trust

The Three Business Wars

RHETORICA — persuasive writing for the 21st century

10 top writing tips from RHETORICA® – Tip #7: turn features into benefits

What Terry Wogan teaches us about writing

Case Study: The Economist

#Scott’sMusings 14/07/15

You don’t win a bid from behind a computer

Solved: Why most business writing is dull

What’s more persuasive: head or heart?

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