Persuasive Business Writing | Business Development

Writing to save the planet

How public figures talk about the climate crisis betrays their benightedness

Last week, climate activists disrupted a Q&A session with US Transportation Secretary, Pete Buttigieg, protesting…

Scott KeyserOctober 24, 2023

Write for Results

How do we make our writing likeable?

“When I find a piece of writing hard to read, I immediately dislike the writer…

Scott KeyserSeptember 29, 2023

Jargon Definition Write for Results Scott Keyser

rhetorica® writing system Write for Results

Writing ‘with faith’, ie confidence

I've just delivered another of my virtual rhetorica® writing programmes to ten IT consultants. At…

Scott KeyserSeptember 28, 2023

rhetorica® writing system Write for Results

Planning ain’t sexy…but it IS essential

Humbling feedback from a (highly discerning!) participant in a writing workshop I ran recently for…

Scott KeyserJune 2, 2023

Write for Results

Best email subject lines

Today, I’m covering the remaining five techniques for writing headlines and email subject lines. I…

Scott KeyserSeptember 14, 2021

Write for Results

Email subject lines that work

The other day, I was speaking to a client who does a lot of cold…

Scott KeyserSeptember 14, 2021

Write for Results

Nailing your elevator pitch

For the past few weeks, I’ve been coaching a coach — a lovely lady called…

Scott KeyserAugust 31, 2021

Write for Results

Technical writing using S.C.O.T.T.

On the 28th of July, I ran my first live event on WebinarJam – a…

Scott KeyserAugust 9, 2021

Write for Results

Has remote working changed business writing skills?

A couple of weeks ago I delivered a Lunch ‘n Learn session about business writing…

Scott KeyserJuly 6, 2021

Write for Results

How to improve writing skills with Verbitis

Yesterday I had an interesting conversation with a friend called Vicky Ross, a talented coach,…

Scott KeyserJuly 5, 2021

How public figures talk about the climate crisis betrays their benightedness

How do we make our writing likeable?

Writing ‘with faith’, ie confidence

Planning ain’t sexy…but it IS essential

Best email subject lines

Email subject lines that work

Nailing your elevator pitch

Technical writing using S.C.O.T.T.

Has remote working changed business writing skills?

How to improve writing skills with Verbitis

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