Write for Results Online
Summer 2019 my online writing skills programme goes live, before an official launch early autumn.
The thrust of the programme is to transform a team’s or a firm’s writing culture by training a critical mass of staff in persuasive, empathic writing. The programme tackles ‘The Nasty Nine’ — the nine most common B2B writing issues, based on 15 years of training 5,000+ business people in writing skills, including staff of The Economist.
Nail those Nine Nasties and you’re on your way to being a much better writer.
There are nine modules in the form of video + webinar, averaging about 20 minutes each, with exercises related to each module. And, if you’d rather read than watch, there’s a verbatim transcript of the modules.
The nine modules can be consumed as part of a writing culture change programme, alongside things like a writing audit, pathfinder service and half-day writing clinics. Or they can be consumed stand-alone, to introduce your staff to my persuasive writing techniques and/or to remind them of what they covered in my rhetorica® writing workshop.
If you’d like to check out the free sample — all of Module 1, ‘We’-ing all over your Reader — click here, or add your name to the waiting list below for when the programme goes live.