Uncategorized Why my writing workshop scored 100% Yesterday I ran a rhetorica® writing workshop for the comms team of a British property business that…Scott KeyserSeptember 25, 2018
Uncategorized 9/11 poem A strange thing happened today. Out of the blue A ladder of light came…Scott KeyserSeptember 10, 2017
Uncategorized 7 writing tips from RHETORICA® — a toolkit of 21 everyday writing techniques People often ask me to summarise my top tips for improving their writing. What are…Scott KeyserMay 2, 2017
Uncategorized The power of the written word in an age of explosive technologies Hi, I'm The Writing Guy. Check out my latest vlog below on the power of…Scott KeyserJanuary 25, 2017
Uncategorized Post-election review: ‘rhetoric’ As the world holds a post-mortem on Trump’s post-truth victory, I’d like to put the…Scott KeyserNovember 9, 2016
Uncategorized Nail your pitch in 2017 We are living in crazily uncertain times. Things change at warp speed. Markets are unstable,…Scott KeyserNovember 9, 2016
Uncategorized The elevator pitch: the 7 most common mistakes I regularly attend business networking events where people get 60 seconds to present themselves and…Scott KeyserNovember 1, 2016
Uncategorized How Hillary trashed Trump with 6th-grader language Last night Hillary Clinton accepted her nomination for President of the United States at the…Scott KeyserJuly 29, 2016
Uncategorized Trashing Trump — how ‘The Economist’ does it In its criticism of Donald Trump, the leader article of the current issue (7-13 May)…Scott KeyserMay 9, 2016
Uncategorized The Three Word Wars: the War for Trust Three wars are raging in business: a war for attention, a war for trust and…Scott KeyserMay 4, 2016
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