Capture the spirit of your communication

How a Corporate Finance team won a pitch by capturing in the sale prospectus not only the technical substance, but also the spirit and essence of the client’s family-owned business.

This is about paying attention to the ‘soft’ aspects of the communication, eg the design, the ‘look & feel’, the treatment of your and the client’s logo, the choice and arrangement of the images — even the font and point size.

All of which convinced this particular client that the CF team ‘really got them and their business’. They’d understood the spirit, the essence of the organisation and that’s what clinched the deal.