In the hyper-competitive business management sector, client-facing communications need to achieve cut-through and stand-out; few do.
Here are some of the reasons why:
- Dry thought leadership pieces and client alerts
- Poorly crafted executive summaries
- Widespread misunderstanding of the firm’s value proposition (if there is one)
- Boring, ill-rehearsed elevator pitches
- Scatter-gun BD strategies
External comms that lack impact come with a cost: opportunity, market positioning, reputation and, ultimately, revenue.
Having worked with business management firms around the world since 2004, Write for Results offers three service lines to address these challenges:
Service line #1: Transform your Writing
For teams/firms that need to write more persuasively and engagingly, using the rhetorica® 21 everyday writing techniques (and the title of Scott’s book).
What clients get when they hire us:
- Higher return on their investment in written comms, by getting the reader response they seek
- Clear, concise, compelling and convincing writing — and confident writers
- Faster, more efficient publishing of client-facing comms — thanks to fewer drafts and no more costly re-writes by busy senior managers
Service line #2: Nail your Pitch
For teams/firms that need to articulate their offer to the market and nail their ‘elevator pitch’.
What clients get when they hire us:
- A compelling value proposition (offer to the market) that underpins all their external comms and cross-selling activities
- A powerful 60-second elevator pitch they can deliver with confidence in any scenario
- The energy and confidence that comes from knowing their target market and their unique offer to that market
Service line #3: Win your Bid
For teams/firms that need to raise their win-rates in tenders, pitches and panel reviews.
What clients get when they hire us:
- Higher return on their tendering investment and lower opportunity cost
- More impact and efficiency at every stage of the bidding process, not just the bid document
- Powerful executive summaries that distinguish their bid from the rest
- BD teams that behave more like trusted internal advisors than document assemblers
If you’d like to know more, pls click on the button below to book a 15-minute slot to speak to Scott:
