This is a new take on my annual writing skills open course for professionals: I’ve added a design element. Run in the City of London in collaboration with Top Consultant, a management consultancy recruiter, this 1½-day workshop will show you how to write with power and persuasion, then lay out your words so that people want to read them.
Day 1 features my rhetorica ® writing techniques, complete with exercises, debriefs and wide-ranging discussions about writing. The following morning, Professor Phil Cleaver, my book designer, will cover topics like What is type?, a brief history of type, some do’s & don’ts of typesetting, examples of good and bad layout and, for the truly brave, a (gentle) critique of delegates’ document samples for everyone to learn from.
As Prof. Phil says, ‘There’s no point writing the most persuasive words if they’re so badly laid out they’re not inviting to read’.
Here’s the link to find out more.