New Write for Results branding: coming full circle (even though it’s a diamond)

I’ve ditched the bland ‘SJK Consultants’ — it never really did it for me — and gone back to my original brand of Write for Results (W4R), but with a new logo.

I co-founded W4R in 2004 with Andy Maslen, a top copywriter, and for eight happy years we trained several blue-chip clients in writing skills, including staff of The Economist Group. In 2012 Andy decided to devote himself to his copywriting (and latterly novel writing), leaving me with the company.

Phil Cleaver and his team at et al design created and typeset the new diamond-shaped logo.

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