Rhetorica book published by Scott Keyser

rhetorica® — the art of persuasive writing for the twenty-first century and a  toolkit of 21 everyday writing techniques. Make your writing stand out. Build a rapport with your reader. Write clear, concise, compelling prose. Draft faster. Dramatise your writing. Get better results from the written word. Buy your copy here. 

Recent 5-star reviews on Amazon:

“This book will improve your writing. No matter what you’re working on, be it a multi-million pound proposal or an email to your colleagues, this book will help you persuade and communicate clearly with the written word.

Scott’s writing is clear and the book is informative and fun. It is set out in an accessible manner and written in plain English. Highly recommended (from a professional proposal writer).”   Peter Sharpe


“What a splendid book! Even though I train people in effective written communications, I still picked up an enormous number of ideas from Scott’s book. It contains a wealth of ideas about how to improve your writing, in three sections: Planning, Drafting, Editing.

And Scott writes just as he encourages you to write — with clarity, concision, drama, humour and…well, you’ll have to buy it to discover the other techniques he employs! (And you can start a sentence with ‘and’.)

The 21 tools are invaluable to anyone who wants to write better, and you can scale the ideas up according to whether you are crafting your CV or penning your soon-to-be-published master work. This is an invaluable addition to the small body of classic works on writing. Fowler, King, Truss and now Keyser.”    D.A.Cotton

Buy your copy here. 

Winner-Takes-All-Principles-for-winning-more-bids-tenders-and-proposals

Whether you’re pre-qualifying an opportunity, meeting the buyer(s), submitting a bid document, pitching or seeking client feedback post-award, this book unpicks best practice at every stage. Having worked on hundreds of public, private and voluntary sector proposals and helped Ernst & Young double its tender win-rate, Scott shows you how to:

  • Bid only for winnable opportunities and avoid costly ‘done deals’
  • Build rapport with each buyer and shape their perception of you
  • Position yourself as an equal partner, not a subservient supplier
  • Excite the buyer(s)
  • Get on the inside track of the opportunity
  • Personalize your response to each buyer, so they recognize themselves and their agenda in it
  • Showcase your expertise intelligently
  • Write concisely
  • Use simple graphics to convey complex information
  • Nail your ‘story’
  • Submit a clear, compelling, competitive bid
  • Deliver powerful pitches that stay long in the memory
  • Make your business development culture buyer-centric
  • Raise your tender win-rate and ROI (return on investment)

Buy your copy here.