rhetorica® — the art of persuasive writing for the twenty-first century and a toolkit of 21 everyday writing techniques. Make your writing stand out. Build a rapport with your reader. Write clear, concise, compelling prose. Draft faster. Dramatise your writing. Get better results from the written word. Buy your copy here.
Recent 5-star reviews on Amazon:
“This book will improve your writing. No matter what you’re working on, be it a multi-million pound proposal or an email to your colleagues, this book will help you persuade and communicate clearly with the written word.
Scott’s writing is clear and the book is informative and fun. It is set out in an accessible manner and written in plain English. Highly recommended (from a professional proposal writer).” Peter Sharpe
“What a splendid book! Even though I train people in effective written communications, I still picked up an enormous number of ideas from Scott’s book. It contains a wealth of ideas about how to improve your writing, in three sections: Planning, Drafting, Editing.
And Scott writes just as he encourages you to write — with clarity, concision, drama, humour and…well, you’ll have to buy it to discover the other techniques he employs! (And you can start a sentence with ‘and’.)
The 21 tools are invaluable to anyone who wants to write better, and you can scale the ideas up according to whether you are crafting your CV or penning your soon-to-be-published master work. This is an invaluable addition to the small body of classic works on writing. Fowler, King, Truss and now Keyser.” D.A.Cotton