Transform your writing

rhetorica ® is a toolkit of 21 persuasive writing techniques developed over a decade. Come and master them.

Win your bid

When we support clients on live bids, they win 86% of them. Find out how.

Nail your pitch

Your elevator pitch is the rocket fuel in your marketing. But most businesses haven’t nailed theirs. Be different.

Rhetorica book published by Scott Keyser
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Book a 15-minute ‘ideas session’ with Scott

Some of our clients

"Very well delivered session. The day went fast considering the amount of detail covered. Came away with extremely useful, practical tips!"

− Addie Ugbenne, Allen & Overy LLP

"Clear, concise – everything you would hope for and much, much more."

− Penny Dewar, RIAA Barker Gillette LLP

"Very good presentation and interaction."

− Alan McAlister, Cleaver Fulton Rankin

"Really good opportunity to reflect on your writing style. Thank you very much Scott!"

− Jimmy Park, PwC

"Much more interesting and engaging than I expected!"

− Roxanne Evering, BAE Systems

"Best course I've been on since joining PwC! Scott was extremely engaging and covered so much material in a short time. Thanks, Scott."

− Robert Clarry, PricewaterhouseCoopers

"Really great session. Very informative/engaging and helpful. Lots of added value."

− Preithy A Kumar, PwC

"A huge thank you from the team. 5/5 is an accurate reflection — you are that good."

− Kate Bahen, CEO, Charity Intelligence Canada

"Excellent course. Probably the most interesting, engaging and influential one-day course I’ve ever attended. Thank you, Scott."

− Hozumi Sakamoto, The Economist

"Scott was extremely engaging and interactive. I have learnt a tremendous amount throughout the day and will definitely apply it to my work."

− Swati Utkarshini, PwC

"Great information delivered perfectly"

− Davina David, Mullis & Peake LLP

"Very helpful, fantastic course. It really changed my mind!"

− Laura Sophia Schellhorn, Allen & Overy LLP

"Brilliant, informative course. Great trainer who knows his stuff! Would highly recommend this. Great day!"

− Steven Turner, Informa plc

"Very engaging and practical workshop, with a high energy facilitator. I finished the session really thinking I could put what I learnt into practice."

− Steven Rix, Allen & Overy LLP

"This was one of the most engaging and (usefully) interactive training sessions I have attended. I learnt a huge amount and expect that I will apply what I have learnt on a daily basis."

− Coirle Magee, PwC

"Loved the practical examples and techniques I can understand easily and start using immediately."

− Shannon Geer, BAE Systems

"Fantastic workshop — very relevant to my day to day work."

− Sian Rowland, Allen & Overy LLP

"Great practical tips and advice for writing effectively and proofreading."

− Jing Teow, PwC

"No improvements needed. It was one of the best training sessions I have ever had at A&O."

− Joanna Hughes, PSL, Allen & Overy LLP

"Good blend of structured and on the fly. Very engaging."

− Nat Antman, The Economist

"…Great course. It’s good to know I can improve my writing in so many simple ways."

− Ben Ludford, BAE Systems

"Best training I’ve had at PwC by a country mile."

− Nathan Noerr, PricewaterhouseCoopers

"Excellent and engaging workshop. Scott offered simple and practical guidance which will help improve my writing. "

− Pawel Wargan, Slaughter and May

"Enjoyable and lively session; helpful advice on improving my writing. Thank you."

− Tom Fletcher, Slaughter and May

"Great session. Scott is a very engaging speaker and I feel I have gathered lots of useful tips."

− David Shone, Slaughter and May LLP

"Really thought provoking course with some interesting techniques to practise."

− Victoria King, DMW Group

"A fantastic workshop that has changed my perception of writing styles."

− David Moss, DMW Group

"Great course. Felt the activities brought the thinking to life, especially the simplification of the paragraph."

− Tom Smith, DMW Group

"It was an extremely informative session, with a perfect amount of content and enough changes in topic to keep me interested the whole day."

− Laura Keane, DMW Group

"Very inspiring/charismatic presentation. Level of interaction just right. Practical, useful content. It was a great workshop. Thank you."

− Kayleigh Sanders, Allen & Overy

"Excellent workshop, brilliantly structured and presented."

− Yannie Lam, Allen & Overy LLP

"Patient, considerate and professional trainer. Aimed at individual needs, much appreciated."

− Friso van Orden, Allen & Overy LLP

"Great speaker, inspiring workshop."

− Charlotte Hoff, Allen & Overy LLP

"Scott teaches you how to use language to improve your work. The workshop is excellent..."

− Sophia Evenhuis, Allen & Overy LLP

"Learned a lot. Very helpful. Thanks!"

− Menno Keuper. Allen & Overy LLP

"Very engaging. Worksheets present a great opportunity to test new techniques as we go. Personable host/facilitator, deeply knowledgeable and an excellent teacher. Thoroughly enjoyable, I would highly recommend."

− Jonathan Matthews, AlixPartners

"The session was very engaging and helpful. All of the messages were very relevant to what we do."

− Camelia O'Brien, AlixPartners

"Fantastic! I want to apply all the lessons learnt. Hard part will be making them part of my habit. Thank you."

− Bronek Carr, DMW Group

"Great course, very well delivered. Content well tailored to the group."

− Mark McCormack, DMW Group

"Scott, thank you for an amazing workshop! I found it very useful and great for tips I can apply immediately."

− Tomas Houska, AlixPartners LLP

"Today taught me a lot about making the shift between academic and business writing. Let's keep in touch. Lee."

− Lee Grant, DMW Group

"Hi Scott, thanks for reaching out. Very valuable lessons I can't wait to apply!"

− Irene Dell'Orto, AlixPartners LLP

"I really enjoyed the course, found it incredibly helpful and had a good laugh as Scott worked really brilliantly with us all and made it fun!"

− Jan Abbey, AbbeyWarner Partnership

"I thoroughly recommend your workshop and still use the learnings every day."

− Ulrike Stimmel, PSL, Allen & Overy LLP

"Thank you very much for a fantastic training session!"

− Anna van der Leeuw, Allen & Overy Amsterdam

"Opened my eyes!"

− Mark McHugh, Gensler

"Apart from learning about writing bids and tenders, I was really pleased to also touch on grammatical subjects and found the whole course very interesting and helpful."

− Cassie Leavers, Gensler

"Very clear and simple methods to change a writing style."

− Alicia Cecchini, Gensler

"Very informative and really useful to take a look at techniques within my own work."

− Gurthej Deusi, In-Form Consult

"Scott's delivery of this material was excellent. It was evident he is an expert in this field of persuasive writing. His passion for the subject was also evident and his style of delivery was very engaging and enjoyable to experience. This is a great course. Thank you, I've learnt a lot."

− Simon Moran, Change & Co

"I thoroughly enjoyed the day. I liked the interactivity, he is a great teacher! I would recommend this to others. "

− Ravina Hayre, Equiteq

"Scott is extremely knowledgeable in his field and kept the pace moving fluently. The session was interesting, informative, engaging and enjoyable. I would highly recommend it to others! "

− Dave Porrill, MCP Consulting Group

"Great content, the things in the middle of the day were great... Really great session and I appreciate the time. Thank you!"

− Stephanie Morison, Perrett Laver

"A fantastic course for anyone writing B2B content. Provides clear and practical steps."

− Scott Benson, Kimble Applications

"I really enjoyed the workshop and found it hugely valuable. The mix of theory and practice kept it very engaging."

− Daniel Naujoks, SiLS Consulting

Listen to Scott’s recent interview with the Career Farm on winning bids and tenders: